Introducing Lifeguard
Lifeguard - Stay Ahead of the Scam Curve
Scams are evolving faster than ever — from deepfake voicemails to toll road text scams, the tactics are getting smarter, sneakier, and more convincing by the day. At Lifeguard, we believe staying safe shouldn’t require a computer science degree — just the right tools and timely knowledge.
That’s why we’re building Lifeguard, a new platform designed to help everyday people spot, understand, and avoid online scams before they happen. Whether you’re protecting yourself, your parents, or your community, Lifeguard is here to help you stay a step ahead.
🧠 What We Do
Lifeguard offers simple, powerful tools that keep you informed and alert:
- A growing database of real-world scams that you can browse or report
- Interactive lessons and videos that walk you through common scams and how to avoid them
- Text and email scam alerts when new threats emerge
- A trusted inbox for second opinions — forward us a suspicious email or message and we’ll let you know if it’s a scam
We’re focused on reaching people who didn’t grow up with tech — and on making digital safety something that feels empowering, not overwhelming.
💬 Why Now?
In 2024 alone, Americans reported over $12.5 billion in scam-related losses. And that’s just the people who caught it. Scammers are getting better, but so can we — with the right information and tools.
We’re just getting started, but we’re already working with cybersecurity professionals, senior communities, and families to make scam prevention more human.