Lifeguard Blog
Scam awareness, fraud trends, and practical advice from the Lifeguard team.
Your data, their profit: How data brokers hijack your personal information and what you can do about it.
Every app download, loyalty card swipe, and website visit leaves a trace and an entire industry profits from it.
7 Online Habits That Expose You to Identity Theft
Identity theft affects over a million Americans yearly, and your daily habits may be making you an easy target. Here are seven common behaviors that expose your personal…
4 Scam Trends Consumers Must Watch Going into 2026 (and How to Stay Ahead of Them)
Fraud in America is no longer static, it’s a fast-moving ecosystem powered by AI, automation, and constant data exposure. As 2026 nears, scams are becoming more…
Which states are hit hardest by AI scams? A state-by-state breakdown of consumer losses.
The digital landscape in 2025 has ushered in a powerful new era for fraud, one in which bad actors can use artificial intelligence, deep-learning tools, and…
Customer service scams: Safeguarding yourself in the era of AI fraud
Artificial intelligence has quickly become a trusted companion in daily life. Whether it’s asking a chatbot for help making a recipe at home, using a voice assistant to…
5 AI-powered scams you should know about and how to avoid them
Online scams are certainly not a new phenomenon, but unfortunately, they are on the rise. The Pew Research Center reports that 73% of adults in the U.S. have been…
AI scams and fraud: 5 trends to look out for as 2025 ends
Artificial intelligence has received widespread adoption in industries across the globe. While the hope is that these tools will only be used for good, the reality is…
We’ve Raised a $1.3M Seed Round to Advance Our Mission of Protecting Consumers from AI-Driven Scams
We’re thrilled to announce that Lifeguard has raised $1.3M in Seed funding from ScOp Venture Capital, a leading firm focused on early-stage SaaS and AI companies. This…
Stay One Step Ahead: Why Knowing About Scams Can Keep You Safe
Every day, scammers find new ways to trick people. From AI-generated deepfake calls to text messages that look like they come from trusted companies, fraud is becoming…
Introducing Lifeguard
Scams are evolving faster than ever. From deepfake voicemails to toll road text schemes, the tactics are getting smarter, sneakier, and more convincing every day. At…
Toll Road Text Scams Are On the Rise
If you’ve received a suspicious text message recently claiming you owe money for unpaid tolls — you’re not alone. Across the U.S., scammers have launched a new wave of…
Stop scam calls before they reach you
Lifeguard answers unknown callers with an AI assistant, hangs up on spam, and leaves you a transcript of anything that matters.
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